Intel MKL dll redistribution

I have a question about the license and usage possibilities of the intel mkl .dll's. Is it possible to include the (unaltered) mkl .dll's* in a (Windows) product for our customers?

I understand that there is now a no-cost option for mkl [https://software.intel.com/en-us/articles/free-mkl]. How does this no-cost option relate to the use and redistribution of the dll's? Does this mean that it is sufficient to register? Does each end user of the product need to register? Or are additional steps necessary?

*provided in the Anaconda Python 2.7 distribution [https://docs.continuum.io/anaconda/pkg-docs].